Low cost,high impact fax marketing
Long before email was prevalent, companies were using fax machines to get across time sensitive data that couldn’t wait for the normal mailing route. Soon, marketers began utilizing a fax broadcast as a way to tap into the business market. Today, faxing is used by thousands of companies and is still a viable communication method especially for those doing business-to-business marketing. UAE Business Data has integrated faxing into our growing suite of messaging options to help our clients take advantage of this market and provide yet another way to think outside of the inbox.

From 500 to 55,000 plus faxes - sent in an instant

Fax broadcasting (bulk faxing) remains as popular as ever. It enables businesses to quickly reach thousands (or indeed hundreds of thousands) of prospects with the price per contact being one of the lowest in direct marketing. Where else can you make direct contact with a potential client for as little as 0.30 fils? With direct mail costing upwards of 2 AED per letter (no guarantee of delivery!) and email broadcasts often being rejected by spam filters the argument in favour of fax marketing is compelling. This is especially so when taking into account that with most fax broadcasts you pay only for successful deliveries.

The increasing popularity of fax broadcasting follows a period of decline during which email broadcasting, for a short while, was the ‘flavour’ of the month. Now, owing to the huge amounts of spam, estimated at up to 90% of all emails worldwide, more and more legitimate email broadcasts are not getting delivered because of the previously referred to filters. In the case of both Excite.com and GMail.com the overall rejection rate is up to 39% of all legitimate emails. There is also talk of introducing a ‘postage’ charge on bulk emails to try and deter spammers. For this reason many businesses are opting for fax broadcasting – and generating sales leads – as our testimonials page shows.