Marketing that is aimed directly at a consumer at any location and which intends to elicit and obtain a measurable response form the consumer.
As a result of the increasing use of specialized datbases by marketers in the direct marketing indudustry, direct marketing applications involving
brochures, letters, coupons print ads, ect and it like continue to expand. Yet direct marketing can involve virtually any medium provide it includes an element of communcation asking the consumer to take some specific action (e.g. visit a website, call a telephone number etc)
As sycg in contrast to maany other marketing efforts, a major appeal of postal marketing to a firm is the relatively greater eazy by which the firm
can measure directly to the consumer response to any given Postal marketing campaign.
Firms can be said to use an integrated Postal marketing approach when they explicity coordinate the use of multiple direct marketing methods
to increase response rates in an efforts to achieve even greater marketing effectiveness and also firm profitability.
Manage the entire process of "Bulk Postal" campaigns 
